Cheetos Popcorn, Pop-Tarts Pretzel, Coke Energy, Mtn Dew Zero Sugar and Bud Light Seltzer all have two things in common: They’re all new additions to a brand’s product lineup, and they’re all focal points of ads airing during the Super Bowl. This Sunday, several brands will be putting their latest offerings on display in Super Bowl ads, a time-honored tradition when it comes to advertising in the Big Game. It makes sense. In a world with more video content options than ever (including ad-free alternatives like Netflix), opportunities to run commercials in front of a large television audience are slimmer than ever—and events where audiences are actively interested in watching the ads are even fewer still. As sales expert John Livesay put it, “The Super Bowl is one of the few situations that are left where people watch TV in real time in a group setting.” With an audience of over 100 million and spots costing up to $5.6 million for just 30 seconds, the Super Bowl offers brands what will likely be their biggest opportunity all year to make a splash—and with that, brands are putting their newest products front and center in hopes that some of the buzz around the Big Game will rub of...