One of the largest and oldest textile mills in the country has revamped its in-store experience with LED technology from Daktronics installed in partnership with Quadra Technologies.

Daktronics has partnered with IDEAS by GUL Ahmed Textiles, one of the oldest and largest textile mills in Pakistan, and Quadra Technologies to deliver a curved, 3.9-millimetre LED display. The installation took place in 2019 and the project has been shortlisted as a finalist for the AV Awards Retail Project of the Year.

The display combination measures 5.5 metres high by 5 metres wide and consists of three individual banners that start on the wall near a staircase and curve up onto the ceiling. Each individual display starts at a different height matching the staircase to share branding and retail messaging.

The content is either shown individually on each banner or spans the whole display combination, taking into account the negative space between the displays. Each features a tight 3.9-millimetre line spacing for closer viewing distances as patrons move past the display at the IDEAS retail shopping location.

Nadeem Rehmani, COO of Gul Ahmed Ideas said: “The screen is amazing. It has completely changed the outlook and customer experience at our store. It’s an excellent product from Daktronics.”

Khurram Khaliq Khan, CEO and director of business development for Quadra Technologies, commented: “IDEAS’ vision is to become the leading retailer in fashion fabrics and to be viewed as a state-of-the-art, modernised fashion store in Pakistan. They want to bring modern technology along with the integration of the online shopping experience and digital integration of their shops. For this project, Quadra Technologies completed the structure manufacturing and installation, and Daktronics provided the step-by-step design and state-of-the-art engineering to make it all possible.”

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